About me

Jerelyn is an Italian designer, born in India. She first fell in love with shoes when she was 3. Everything about an outfit is hopeless if it not combined with a good pair of shoes. She moved to the UK to pursue a Master's Degree in Leeds where she found love that took her to Italy.

Her passion for shoes got stronger the more she researched about the Italian craftsmanship and the art of Italian shoe making. 
Jerelyn, then went on to study pattern making and footwear design in Milan, where she learnt in depth about lasts, shoe pattern cutting, leather, and all the different aspects important for a quality pair of shoe.

Jerelyn believes in the idea of being original and different.

Set yourself apart from the crowd if you don’t fit in, don’t be afraid to feel like an outsider. Be happy being yourself!

Calling on this individual personality, Jerelyn believes that every woman is distinctive and should be free to decide what she wants to wear instead of following trends, be the trend. Therefore, she has created a shoe for every mood. A confident and independent woman walks out in what she feels best. An independent woman doesn’t need trends to tell her how and what she needs to wear to look good, it is her intuition!

Don’t just be a follower, be a leader!

Made in Italy

Our brand is all made by hand from start to finish in Italy every model is designed thoughtfully (always to be different from the rest) unique and genuine.

It is very important to Jerelyn that every shoe is handmade and cared for equally, as the idea was always to create artisanal women’s shoes made by the artisan more and the machine less.

All our shoes are made entirely in Italy in the district of Marche, which is one of regions in Italy famous for artisanal shoe making. This region values the importance of good quality materials and is a place where love and passion mingle with the know-how of perfect shoe making.

Jerelyn believes in supporting Italian artisans especially small and medium scale artisans as she has noticed this skill is disappearing with a lot of small and medium size shoe factories closing down. We want to keep this wonderful profession alive for more women to experience and appreciate.